The Psychology of Color and How Consumers View Your Logo and Brand.

Your logo says a lot about your brand. Are you sending the right message?

The one known critical element in brand building is design.

Each year companies spend billions trying to build a brand that people just can’t resist.

As noted by Harvard Business Review, the convergence of brand and design are more important today than ever before.
You don’t have to look any further than of Apple and Tesla for proof.

From Fortune 500 companies to personal brands, it all starts with a logo. Would the Nike brand be as powerful without its signature “Swoosh” logo? What about Apple, with its iconic logo?

Size, shape, font, and other design-related details are the key factors in a great brand design, but color is absolutely critical as it even has the potential to affect conversion rate.

Studies show that certain colors generate certain feelings; choosing the wrong one can speak to your potential customers in ways you possibly hadn’t intended.

So just how does logo color influence the way consumers view your brand?

This infographic lays it all out for you:


Want to know how important is it to get the color of your logo or brand just right?

Nearly 85 percent of consumers cite color as the number one reason for buying a particular product!

Here are a few statistics to keep in mind:

1. Eighty percent of people believe that color increases brand recognition.

2. Colors are associated with different feelings. Blue, for example, conveys strength, honesty, calm, and trust. Red, on the other hand, is all about boldness, love, excitement, and energy.

3. The top brands turn to a variety of colors for their logo and other branding material. Facebook is blue, Coca-Cola is red, McDonald’s is yellow, Starbucks is green, Sony is black, Yahoo is purple, and so on.


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