The Psychology of Color and How Consumers View Your Logo and Brand.

Your logo says a lot about your brand. Are you sending the right message?

The one known critical element in brand building is design.

Each year companies spend billions trying to build a brand that people just can’t resist.

As noted by Harvard Business Review, the convergence of brand and design are more important today than ever before.
You don’t have to look any further than of Apple and Tesla for proof.

From Fortune 500 companies to personal brands, it all starts with a logo. Would the Nike brand be as powerful without its signature “Swoosh” logo? What about Apple, with its iconic logo?

Size, shape, font, and other design-related details are the key factors in a great brand design, but color is absolutely critical as it even has the potential to affect conversion rate.

Studies show that certain colors generate certain feelings; choosing the wrong one can speak to your potential customers in ways you possibly hadn’t intended.

So just how does logo color influence the way consumers view your brand?

This infographic lays it all out for you:


Want to know how important is it to get the color of your logo or brand just right?

Nearly 85 percent of consumers cite color as the number one reason for buying a particular product!

Here are a few statistics to keep in mind:

1. Eighty percent of people believe that color increases brand recognition.

2. Colors are associated with different feelings. Blue, for example, conveys strength, honesty, calm, and trust. Red, on the other hand, is all about boldness, love, excitement, and energy.

3. The top brands turn to a variety of colors for their logo and other branding material. Facebook is blue, Coca-Cola is red, McDonald’s is yellow, Starbucks is green, Sony is black, Yahoo is purple, and so on.


Boosting your business!

Does it feel like it’s time to Boost your Business?

If you have been thinking about boosting your customer base, I am about to show you some really simple ways you can use to make your website and your business more attractive to your target customers.

It is pretty obvious that by increasing the traffic to your website, be it an e commerce site or a business branding site, more traffic will equal more customers inquiring then purchasing your service or products.

In this article I have listed a few sure fire methods you can use to attract more traffic to your website and bring it up on the search engine rankings so that your name will be the first one customers see on the page.

1 Write a blog on your website.

First off if you are selling a product or service, you should already be an expert in your field, and if you can put a few key thoughts of your vast knowledge of your field or product into an article, this will be sure to attract new readers or customers and also help to keep your one-time visitors coming back to your website for more. For example, if you run a renovation service business, an article like “5 ways to get your home ready for Winter” is a great option to draw new readers interested in renovations to your website.

You could run similar items seasonally or monthly, and if you provide your reader with accurate and informative articles, he or she will keep coming back for more. You could always use a blogging site such as Blogger but ideally you want the blog to be right on your site where it raises your websites rankings when readers return to read your latest article. A great method to keep it all together is to use WordPress to build your site and blog, together all in one easy package.

When you submit articles on self-hosted blogs like Digg or Blogger they get all the credit for hits directly from your website. With self-hosted blogs you make your own rankings go up, using other blogging sites you make their rankings go up. Make sense?

Make sure you are disciplined to make regular contributions or if possible you can appoint someone else to add fresh content at least once or twice per week will guarantee to keep your readers interested and coming back regularly for more.

2 Build links.

You can use your blog to link to your website, but you should also include links to your website and blog in email newsletters to subscribers and on your social media feeds. Your key goal is to build traffic to your website so you show up higher in search results. This link building is very easy  all you have to do is add links to content across all the digital platforms you use. You can also comment on local news sites with a link to content on your site. This will certainly drive people to your retail store.

Another thing to remember is that so many retailers sites scream price and product that nothing stands out. In the attempt to “sell” something to us you lose our interest because you are shouting either: a) We’re desperate and need the sale or b)We’re only interested in what you can do for us right now. The trick is coming up with content, features, articles and the rest that make your site, and by extension your brick and mortar store indispensable. Once you have that trust and interest, by all means, sell them.

3 Submit

To expand on point 2, when you submit links to your blog articles and website content to third-party sources of related information. such as Local news websites, industry-related blogs, consumer forums and online communities, for some examples of great places to re-post your blog articles and build links to your website. This can replace the effort of trying to send out a press release about an event or sale. If your goal is to be the authority on home improvement and you are a hardware store or an expert on dog grooming, cooking or para-sailing. Your blog articles will show that expertise in bite-sized posts will become share able.

4 Update your website regularly.

Just as customers enjoy searching your retail store for what’s new, the search engines favor websites that have fresh, recently added content. The key here is to choose a web hosting service or site platform that allows you to update your site easily and often. Using WordPress makes it easy to maintain both blog and website without being nickel and dime’d by developers or the heavy handedness used by the free platforms. Another tip is to don’t always be selling.

5 Invest in professional Web Design.

Professional Web Design will improve the quality and relevance of your site content and make your website more appealing to visitors, both of which can help you generate higher traffic volumes without lifting a finger. Making your free website is nice and costs nothing but time, but if you want to attract more traffic to your brick and mortar store, you need to attract more traffic to your website.

Remove customer stress and improve your conversions!

If you aren’t sure what conversions are, here is the a definition:

A website conversion is the most important factor to the success of your online marketing strategy and goals. It means getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, register for a webinar, download a whitepaper, or fill out a lead/contact form.


With an unimaginable number of products and sites to choose from, holiday shoppers are not surprisingly overwhelmed.
In fact, according to customer advocacy platform Needle, results from a national consumer survey finds that gift-giving causes 84 percent of respondents stress. It’s so bad that purchasing the “right” gifts for everyone on their list stresses the majority of shoppers (79 percent) making it even more stressful than spending time with extended family (31 percent) and holiday travel (26 percent).

It’s not just shoppers who are tense. Since the holidays represent a good portion of retailers’ annual sales, they’ve prepared for the next six weeks all year by finding ways to optimize their inventory, their websites, and how they acquire and retain customers more efficiently.

The answer may just be in meeting in the middle. It seems that by reducing stress for shoppers it is likely to increase revenue for retailers.

This strategy is a recurring theme in Monetate Senior Director of Digital Marketing Insights Brett Bair’s “3 P’s to a Successful Holiday Experience.”


Since many websites only see customers once a year, Bair advises us to use this knowledge to dictate what experience retailers give them on their websites. For example, a user searching for men’s items close to the holidays may be searching for a gift for a spouse or parent. To be certain, it would be ideal to have some information on this shopper (particularly gender or past purchases), but presenting the shopper when they come back to the site with content like “Great Gifts for Dad” or “Gifts for Him Under $50” is a safe bet and makes the experience relevant for that customer. In a hyper-competitive retail environment, personalization becomes a competitive advantage.


While holiday shopping starts at different times of the year for different people, those waiting until the last month put a lot of faith in retailers and mail services that their packages will be delivered on time. Bair believes shipping and shipping deadlines to be some of the bigger pain points of the season. Monetate provides a way for retailers to personalize these logistics based on location. Knowing where the customer is, the platform can present highly targeted information around shipping deadlines (e.g. “You have 12 hours left to take advantage of free shipping” or “You have one day left before you’ll have to pay for expedited shipping to receive it by Dec. 24.”)
This type of personalized shipping information reduces customer anxiety and frustrations (our Associate Editor Allison Howen recently wrote about her mom’s less-than-ideal post-Christmas delivery) while providing shoppers a reason to make that purchase now. This sense of urgency can help them make a quick decision, rather than continuing their research on a competitor’s site.


Holiday shopping is when people are “buying things they are not very familiar with,” according to Bair. This presents an opportunity for retailers to guide visitors to the right purchase. Remember, shoppers are more stressed about finding the perfect gift than spending time with a relative and all their opinions (tis’ the season). Bair advises retailers to call out specific products, like “customer favorite,” “top rated” or “best seller.” By “badging” individual products, retailers are indicating to shoppers what would make for a good gift.

By following these three P’s, retailers can provide a great holiday experience for all the shoppers coming to their site for the first time, for the first time in 12 months or for repeat customers. Bair says it’s so important to be overly diligent during the holidays, because retailer sites see the biggest amount of traffic and biggest amount of new eyeballs, so giving shoppers a really great experience could bring them back for a different holiday in the New Year, like Valentine’s Day or Mother’s Day.

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Escarpment Web Solutions